Creating a perfectly low-brow logo with what we had on-hand.

Logo Design

Team

Design: Ryan Willwerscheid

Client: MTV

Agency: Gunpowder & Sky

2018

The Brief

Challenge

MTV needed a design that got at the heart of the content (blue-collar, gritty, and a little stupid) while still remaining flexible and polished enough to appear on one of the world’s most culturally important channels.

Solution

Duct tape.