Interactive Campaign
Creating an interactive experience for gaming-adjacent audiobook fans.
Results
▴124k Brand Impressions
▴352% Website Traffic
Team
Creative Director: Ryan Willwerscheid
Social & Copy: Megan Tsern & Ryan Willwerscheid
Art Direction: Sam Flores
Company: Podium Entertainment
2025
The Brief
Background
Podium’s core audience is a sci-fiction and fantasy, gaming-adjacent crowd. They needed a way to encourage their core audience to explore their other genres.
Problem
How do we encourage our original gaming-adjacent audience to discover Podium’s larger catalogue?
Insight
Gamers are primed for interactive experiences and progression mechanics.
Solution
We created a web-based narrative experience that felt native to the gaming experience.
