Results
▴46% Website Retention ▴18% Brand Mentions
Team
Strategy & Design: Ryan Willwerscheid
Motion Graphics: Born & Raised Studios
2026
Unleashing the new era of storytellers that traditional publishing overlooks.
Brand Strategy & Identity Design
The BriefBackground
Podium Audio spent years quietly becoming one of the most prolific audiobook publishers in the world. Nobody outside indie circles noticed. The rebrand was about fixing that.
Problem
Podium was expanding beyond audiobooks and beyond its indie author roots. In a market where the Big 5 own the perception of quality and Audible owns the platform, a mid-size indie publisher is invisible by default. Podium needed a brand that commanded attention before a single word was spoken
Insight
The Big 5 dress like institutions because they are institutions. That's also exactly why a generation of authors and readers are looking for something else.
Solution
We gave Podium the visual language of a tech company and the energy of a cultural movement — because that's what it actually is. Bold enough to stop a scroll. Credible enough to close a deal.
